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Casino brand impersonation protection & clone site removal

Right now, one of your players is depositing on a site that looks exactly like yours. It isn’t yours.

Clone casinos and look-alike domains are taking FTDs from players who believe they are playing with your brand. Casino.gi has curated the strongest casino brand impersonation protection on the market, adapted it for iGaming, and now offers it to Gibraltar-licensed online casino brands.

It starts with a Saturday-night search

Saturday, 9:40 pm. Derby day. One of your loyal players types your brand name into Google. The top result looks exactly like your site: same logo, same colours, same welcome bonus, on a domain one letter away from yours. His login does not work, so he registers again and deposits £200.

On Monday he tries to withdraw. Nothing. He emails your support team, angry. You have no record of him. By Tuesday he has posted on social media that your casino is a scam, and a complaint is on its way to an adjudicator.

He never played with you, yet you paid the full price: his FTD, every pound of net revenue he would have generated, and his lifetime value. Make no mistake: this is not a marketing problem. It is theft, from your players and your business, under your name.

Impersonation has become a business model

Regulators across every major iGaming jurisdiction are now warning about it:

Gibraltar: the Gambling Commissioner has warned that illegal sites try to gain credibility by falsely claiming a Gibraltar licence.
Malta: in 2026 the MGA flagged a pattern of websites impersonating MGA-licensed operators to mislead players.
The Netherlands: the Kansspelautoriteit had dozens of clone gambling sites taken offline, most of them copies of licensed operators using the real brand name on a different domain extension.
United Kingdom: in 2026 a fake “official Tesco casino” was found ranking first in Google for its target search, even after its social ads were pulled.
Major sporting events: brand-protection firm Corsearch reported a 118% spike in fraudsters impersonating betting brands around big tournaments.

The attacks no longer stop at fake websites. Security researchers have documented campaigns that combine paid social ads, fake app-store listings and installable web apps to funnel players away from genuine brands. With AI tools, a convincing clone of your site can be built in hours, and a new domain costs a few pounds.

What doing nothing costs you

Stolen FTDs, net revenue and LTV. Every deposit on a clone is money taken from your business, and defrauded players rarely come back.
Account takeover. Logins typed into a clone can be used on your real platform, leading to fraud, bonus abuse and chargebacks.
Support and complaints load. Your team spends hours on players you never had, and complaints can reach adjudicators and regulators.
Payment partner pressure. Disputes and chargebacks linked to your brand strain relationships with payment providers.
Polluted brand search. Clones and “is [your brand] a scam?” threads crowd your branded results in Google and AI answers.
Hijacked traffic. Brand searches, affiliate clicks and ad spend are diverted to someone else.

The longer a clone stays live, the more each of these compounds.

Why most operators lose this fight

They find out late, usually from an angry player or a social media post.
Takedowns are manual and slow. Abuse reports can take weeks and repeated escalation, and the clone often reappears on a new domain.
They watch domains only, while the attack also runs through ads, apps and social media.

Our solution: bank-grade casino brand impersonation protection

Until now, this tier of protection was reserved for banks and major enterprises. With our technology partner, a specialist Israeli cyber-security company, we have adapted it for online casino operators. Its core purpose is simple: find the fraudulent site and take it down.

DetectContinuous monitoring for look-alike domains, cloned pages, fake apps and ads that use your brand.
Alert in real timeYou know when a copy of your site goes live, often before the first complaint arrives.
Take it downEvidence is collected and the site is reported to registrars, hosts, ad platforms and app stores, with escalation until it is removed. Re-launches are caught too.
Clean up searchOur iGaming SEO team makes sure your genuine brand is what players find in Google and AI answers.
ReportA clear monthly report of threats found, actions taken and results, ready for risk, compliance and leadership.

Why Casino.gi

iGaming only. We understand casino brands, affiliates, bonuses and how players search.
Enterprise technology, casino focus. Protection previously available only to banks and top firms.
Built for Gibraltar. Designed around Gibraltar-licensed operators and the markets they serve.
One discreet point of contact. Everything is handled confidentially.

Who it is for

Gibraltar-licensed online casino and sportsbook brands, multi-brand operators, and established brands licensed in the UK, Malta and other regulated markets that want their players to reach the real site, every time.

Frequently asked questions

What is casino brand impersonation?

It is when fraudsters copy a casino’s name, logo and website, usually on a look-alike domain, fake app or social ad, to take deposits or steal login details from players who think they are dealing with the real brand.

How do I know if my casino is being cloned?

Our technology detects clones for you, often before any player notices. Other warning signs are players reporting deposits you cannot find, complaints about withdrawals from people who are not your customers, and unfamiliar sites appearing for your brand name in search.

What happens to the fraudulent site?

It is taken down. Evidence is gathered and the site is reported to the companies that keep it online, from domain registrars to hosting providers, with escalation until it is removed. Any search-result damage is then cleaned up by our SEO team.

How fast can a fake casino site be taken down?

It depends on the registrar, hosting provider and jurisdiction. Some threats are removed quickly, while others need escalation. Continuous monitoring means re-launches on new domains are caught early.

Is this only for Gibraltar-licensed operators?

The service is built around Gibraltar-licensed brands, and is also available to operators licensed in the UK, Malta and other regulated markets.

Who in my company should be involved?

Brand impersonation goes well beyond marketing and SEO. It is usually owned by risk, fraud, compliance and the C-level, so we brief all of them.

Protect your players, your revenue and your licence

Brand impersonation reaches your risk and compliance teams and your C-level, and so does our service. Ask for a full, confidential briefing.

Sources

Author

Chris Vaughan

iGaming Content Specialist

Chris Vaughan is an iGaming content specialist with 17 years of experience, having worked with brands such as Kindred and William Hill and with leading affiliate networks. Based in Gibraltar, he writes expert-driven content for operators and affiliates, combining SEO strategy with deep industry knowledge.

Fact checker

Doron Sanders

Founder & Editor

A leading international iGaming SEO expert, Doron Sanders has spent over a decade ranking gambling websites for top iGaming brands. Formerly Head of SEO for Mansion Group in Gibraltar, he worked on top domains like Casino.com, gaining deep expertise in driving organic growth in ultra-competitive markets.

Now dedicated to helping iGaming brands and affiliates scale their in-house traffic sources, Doron is a recognised industry figure, frequently travelling to headquarter marketing offices across Gibraltar, Tel Aviv, Marbella, London and Eastern Europe.

Beyond advanced technical SEO services, Doron’s core philosophy is connecting all ranking signals to the user experience: humanising websites to bring a flair of surprise, thrill, reassurance and education to the user. He founded Casino.gi and edits its news and Traffic Trends reports.